- Aug 8, 2021
- 5 min read

aespa: From Givenchy to CLIO, truly on the NEXT LEVEL

From being the first South Korean Idol Group Ambassadors for the French brand Givenchy, one of the leading fashion brands in the world, known for its haute-couture clothes, accessories, perfumes and cosmetics. Today, CLIO, an award-winning Korean colour cosmetics company that is famous for its eye, lip, and base makeup products announced on August 6, 2021, that aespa was selected as the New Faces of Cosmetics Brand Clio. Let's talk about aespa with Givenchy first.

Matthew M. Williams, the creative director at the house of GIVENCHY, finally selected aespa ; KARINA, GISELLE, WINTER and NINGNING as the brand ambassadors. The 2021 March cover story of DAZED KOREA guides you into the future fairy tales of four girls, ae, Flat and endless fascinating stories.

aespa Becomes First Brand Ambassador For Luxury Brand Givenchy

On February 10, SM Entertainment shared that aespa was selected as the 2021 brand ambassador of French luxury brand Givenchy. They will feature in collections and key lines by Matthew M. Williams, the creative director of Givenchy.

aespa is the first K-pop artist to be a brand ambassador for Givenchy. It is also unusual in the fashion world for a group, and not an individual member, to become the face of a brand. This proves the influence of global super rookie aespa.

Matthew M. Williams said, “When I first saw aespa, I was overwhelmed by the energy each member had. I felt that as a group and individually, Karina, Giselle, Winter, and Ningning have strong individuality and style that naturally fit with Givenchy. aespa’s fashion is having their own color.”

aespa commented, “We’re extremely happy to work with Matthew, the new creative director of Givenchy. Since we are joining Givenchy’s new chapter, we will try to show various aspects and activities.” (c) Soompi

The K-pop girl group is also the French luxury house's first-ever South Korean ambassadors - sg.asiatatler.com

They might have debuted only months ago but K-pop's power rookie group aespa has already landed their first major fashion partnership. - www.teenvogue.com

In the new March issue of the magazine, the SMTOWN group shows off beautiful head-to-toe looks from the luxurious French fashion house Givenchy. Classic tones of red, black, and white bring out a high-end style as the members model the outfits perfectly, perfecting the looks with their sophisticated beauty. - www.whatthekpop.com

This marks the first-ever partnership between the K-Pop band and a French luxury house. The four members of the girls’ band — Karina, Giselle, Winter and NingNing, as well as their respective avatars — will present key pieces and looks from collections by Creative Director Matthew M. Williams for Givenchy. - ssilife.com.ph

February 12, 2021

We can see how motivated aespa are that now they're part of a growing community of being trusted endorsers of such luxurious brands. A very worthy opportunity to showcase how well they bring the "A" game of their own in terms of fashion and style in this generation. I love how natural they are whenever and wherever! Surreal it is!

Mar 10, 2021

Their cuteness is overflowing. I can find their uniqueness and weirdness-like behaviors amazingly striking. It suits their aura. These behind the scenes tell viewers what's what beyond the act of professionalism. I love how Matthew Williams, the creative director for Givenchy shows his support for our girls!

Jun 7, 2021

From clothes to bags, you name it! aespa can stunningly pull them off! They can work as a team, a duo or even just aespa members themselves. How they show their love of their work and radiate what they already embodied, learned gives off the perfect amount of energy they deserve all the time! More powers to this group!

Bonus:

aespa Revealed to Have Been Signed on as Givenchy Brand Ambassadors Before Their Debut

Read here

Bonus Video: Even just walking while dancing and singing to their song Black Mamba wearing their casual outfits they surely carry themselves as both comfortable and stylistic fashionistas.

aespa Selected as the New Faces of Cosmetics Brand Clio

CLIO Professional

the CLIO representative said, "If you were to pick the hottest idols these days, everyone would say aespa. The popularity of aespa is increasing day by day. Therefore, they were selected as our latest brand models as they are in line with our values."

Previously, people speculated that aespa would be CLIO's latest brand ambassadors after the brand shared a video teaser to their social media accounts with the words "coming soon." In the released video, four silhouettes can be soon with the CLIO logo next to them. Though the video was short, it achieved a mysterious atmosphere, which led many to wonder who the girls were.

CLIO is a make-up brand that promotes self-confidence. They encourage their customers to find their own charm and atmosphere with their make-up.

source: kpopstarz

Seasons change

We can never deny the fact that seasons change as well as how people adapt and apply what they learn in the daily processes. We choose the best out of everything to cater also the best products to the consumers and because of that we open our minds and imaginations to what's more practical to do in these times of pandemic and how the virtual world enriches this generation because of it. We listen to suggestions , we consider recommendations, we respect facts, observe limitations, and even still take risks for the future.

We take everything to social media and brand reputation says a lot about the standing of a certain group is in Korea. They have the data, they respect the data and use the data to be part of their decision makings. If you're an entity, company or a solo business owner, you pretty much know how marketing is very important in businesses.

“To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.” — Michelle StinsonRoss, Managing Director of Marketing Operations, Apogee Results

Why aespa for CLIO?

"they were selected as our latest brand models as they are in line with our values."

aespa to release new palettes after becoming the new face of 'Clio Cosmetics

aespa is the new face of 'Clio Cosmetics'. Before the official announcement from the brand, netizens were speculating aespa will be their new endorsement model. On August 6th, 'Clio Cosmetics' announced aespa as their new brand endorsement model along with a teaser for their new eye shadow palettes. According to the teaser, new palettes with aespa will drop on August 23rd KST.